OK, media mogul Rupert Murdoch apologized for the New York Post chimpanzee editorial cartoon. Since Murdoch is infamously known for NOT apologizing and NOT succumbing to external pressure, the apology is a major coup.

I respect Murdoch for making the public apology but some civil rights activists are still keeping the pressure on Murdoch and the New York Post. 

You see, the Murdoch apology, when finally made, was several days late. It would have been more effective and better received had he apologized right away. Instead, the insulting comments by Post editor Col Allan fueled the protest fire while Murdoch did nothing to stop it.

Speaking of Allan, if Murdoch really wanted to make a statement about racial sensitivity, he’d fire Allan with the quickness but he hasn't.

Since the Murdoch apology came days after the Post’s media drubbing and their parent company’s stock dropped, perhaps the apology was empty and only driven by economics.