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Bloggers Beware: The FTC is Watching You


As if our government didn't have more important issues to address, now the FTC may crack down on bloggers who receive freebies for promotions via their blog. Check this out.

From Everything TypePad:

The Federal Trade Commission is keeping an eye on blogger freebies

Just as a heads up for everyone in the blogging community: the FTC is planning to start checking on the freebies that you might get from promoting someone or a company on your blog. Taking a cool camera for writing about the awesome snaps it takes? Better read this AP wire story first.

The practice has grown to the degree that the Federal Trade Commission is paying attention. New guidelines, expected to be approved late this summer with possible modifications, would clarify that the agency can go after bloggers — as well as the companies that compensate them — for any false claims or failure to disclose conflicts of interest.

It would be the first time the FTC tries to patrol systematically what bloggers say and do online. The common practice of posting a graphical ad or a link to an online retailer — and getting commissions for any sales from it — would be enough to trigger oversight.

How do you feel about blogger "perks"? If it's clearly labeled as pay-for-play and taxed appropriately, does that make you feel more trusting of the blogger and the company?